Co-Director | Creative Director | Producer | Writer | Designer | Released Dec. 2020 | Hoodies x T-Shirts | SOLD OUT

I process the world around me based on the colors I see and feel. To live a Life Full of Color is to feel all of lifes colors and emotions. The lusty reds, the euphoric yellows, the somber blues and the bruised purples.

This collaboration is an inspiring take on what it means to accept ourselves for all that we feel and experience. The collaboration combines the energizing spirit of the Yes Theory/Seek Discomfort community and the questioning and depth of Aytuhzee.

In summer of 2020,I carried out an elaborate vision that involved designing, directing, filming & telling the story of how Seek Discomfort and Life Full of Color align. I created 4 designs based on the @yestheory movement and the different messaging they share with their community.

My plan was to produce everything, from the designs to printing the clothes, shooting a commercial and shipping it all out to the Yes Team to unbox and present them the Life Full of Color campaign. I wanted to cover everything so that all they had to do was say Yes.