Jesse Itzler
I packed 3 suitcases and moved into Jesse Itzler and Sara Blakely’s home to be their right hand woman and newest house guest. It was 2018 and I was hired to be their “Positive Vibes Intern.” They took a chance on me, seeing that I was a good energy to be around and would get whatever job done efficiently and with a smile.
I grew with them for 5 years, being promoted along the way.
I started full time as his Social Media Coordinator and within a year and half, became his Creative Director & Brand Manager.
I simultaneously Co-founded All Day Running Co. alongside him.
Roles & responsibilites
- Director & Narrator - Documentaries of his adventures.
- Brand Manager - conceptualize the vision for the Jesse Itzler brand and execute across all platforms
- Managed a team of people to execute social media content creation and strategy.
- Film & Edit Content - Shortform Reels x Longform Youtube
- Graphic Design for Posters & Products
This video will give you a good idea of what my "on the go" role was. Managing the travel schedule, Jesse's speeches, filming social media content & working with the cinematographer to direct a short documentary about the entire adventure
This video will give you a good idea of what my "on the go" role was. Managing the travel schedule, Jesse's speeches, filming social media content & working with the cinematographer to direct a short documentary about the entire adventure
we grew his channels from...
9 million+ likes across all channels
- Instagram following from 80k to 450k
- Youtube Subscribers from 0 to 11k
- Tiktok from 0 - 350k Followers | 4million+ Likes