Co-Founder, Creative Director, Brand Design
All Day Running Co.
All Day Running Co. is a lifestyle running & wellness company that we founded in 2021.
We create apparel & put on events that leave you with a story to tell.
My goal was to create a brand that had a vintage and nostalgic feel that brought you back to simpler times, yet the modern touch of a 2024 lifestyle.
I brought this brand from idea to inception to thousands of purchases and people attending our events
Roles and Responsibilities
- Creative Direction for Brand Logo/Voice/Style
- Brand Management - Managed a team to execute website & product design
- Social Media Content Creation - designed ads, graphics & edited videos
- Directed Campaigns - Photoshoots x Videoshoots
from making a purchase...to making a memory
I led the team in creating a dynamic set in our apparel store.
One of my favorite things to think about is "how can we take a regular experience, and make it memorable." I like to create worlds for the brands I work on.
The best part was inviting people into our living room and watching their faces light up to be a part of this unique photo op.
Check out what our events are like:
Check out what our events are like: